Saturday, September 6, 2008
Say "Thanks!"
Please say Thanks to all the folks that support all the things you like to do. "Huh?" you may say. I'm talking about advertisers and sponsors of events you like to go to, newsletters you get, even newspapers. You know what, many of the events we all love to attend wouldn't happen if sponsors and advertisers didn't pay all the upfront costs just to have a chance to have a small booth, a banner, or an ad in a newsletter. I'm on a board, again, yeah, even after saying "never again" a half dozen times. Believe me, if we didn't have advertisers and sponsors, a lot of things we do wouldn't happen. We have to pay to have our newsletter [printed: it's the advertisers that defray the cost. When we rent a space for a big event, it's our sponsors that make it happen. Yes, we put in the time and effort, but the bills have to be paid up-front. What they get in return is a booth, or their banner displayed. So, it's important that member let them know they saw an advertiser's ad, or stopped by their booth, or noticed their banner. It's helpful if our members frequent our advertisers and sponsors, because there are plenty of other organizations out there asking for their dollars to suppor their events. I worked in advertising for more than thirty years, and trust me when I say, if an advertiser doesn't hear, or see, that their money is well spent, they'll give it to a different newsletter, event, or group. So, say "Thanks for supporting our event, our cause, our newsletter," when you go into a store. It's especially important for those of us in GLBT+ organizations, because not everyone loves us, as you know. So, please say "Thanks!"
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